Bloomerang x Friends of Barack Obama Male Leadership Academy

Generosity is
within reach.
$500K is the goal.

We want a specific, centralized spot where we are keeping up with our donors and can quickly see who donates, what their tendencies are, so we know exactly how to target them.

Carla Moore, Board Chair, Friends of BOMLA
47%+
More Raised
154%+
Donor Retention
37%+
One-Time Gift Size
94%
Renewal Rate

eTapestry stopped working for you a long time ago.

During our conversations, you described exactly why. The system is hard to use, so it gets avoided. And when a CRM gets avoided, donors fall through the cracks.

📋

No central source of truth

Donor management is happening through personal relationships, MailChimp exports, and memory. There is no single place to see who a donor is, what they have given, and how engaged they are.

📉

Mid and low donors are falling off

Your top donors get personal attention. Everyone else, including North Texas Giving Day donors and event attendees, gets nothing after that first interaction because the follow-up is entirely manual.

🔄

Corporate relationships at risk

Staff turnover at corporate partners like PricewaterhouseCoopers means the contact you built a relationship with is gone, and there is no system tracking who else you know at that organization.

🎪

Events are entirely disconnected

Registration happens via Google Forms. Attendees are not connected to donor records. After the gala or signing day, there is no automated path to turn an attendee into a long-term supporter.

A free or low cost tool is not free.
It is just a slower version of the problem you already have.

You mentioned a free CRM option during our conversation. Before going that route, consider what eTapestry cost you, not in dollars, but in the donors you never reconnected with, the corporate relationships that went cold, and the gala attendees who never heard from you again. The tool was there. It just didn't work. A free replacement will put you in the same position in two years.

Year 1

It feels fine

The free tool handles basic data storage. You enter donors, log some gifts, and feel like you have a system. But there are no automations, no engagement scoring, no wealth insights. Communication is still manual.

Year 2

Cracks appear

North Texas Giving Day donors from year one never got a follow-up. Corporate contacts have changed and no one updated the records. The gala generated a list of attendees that never made it into the system. Sound familiar?

Year 3

You are back here

The board is having the same conversation. The data is messier. The relationships are colder. And now you are looking for a new platform again, except this time the migration is harder because the free tool made a bigger mess.

eTapestry was not free either. You paid for it every year and still abandoned it because it did not give you what you needed to grow. The cost of a tool is never just the invoice. It is the donors who lapsed while you were working around a broken system, the staff hours spent on manual processes, and the revenue that never materialized because there was no infrastructure to cultivate it. Bloomerang is an investment in building that infrastructure once, correctly, so it actually gets used.

What Bloomerang is worth to Friends of BOMLA.

Adjust the sliders to reflect your organization's numbers. The calculator uses Bloomerang's verified customer averages to project your potential lift.

Annual Fundraising Revenue$350,000
Online Donation Revenue$50,000
Recurring Donation Base$20,000
Event / Gala Revenue$20,000
Admin Hours Saved Per Week6 hrs
Tools Replaced Per Month$80/mo

Projected Annual Lift

Fundraising lift (11.14%)$38,990
Online revenue lift (12%)$6,000
Recurring donation lift (22%)$4,400
Gala / event lift (15%)$3,000
Ops savings (hours + tools)$7,832
First-year investment$2,899
Net annual benefit
$57,323
19.8x return on investment
Based on Bloomerang customer averages. Full adoption potential at 50% revenue growth ceiling = $177,000. Results vary by organization.

Every month without a system is a month of revenue you will not get back.

~$39K

Fundraising left on the table

At Bloomerang's average 11.14% lift, a $350K baseline means nearly $39,000 in annual revenue that better donor cultivation would have generated.

76+

Lapsed donors with no path back

Without automated re-engagement, lapsed donors stay lapsed. Every North Texas Giving Day donor who never heard from you again is a lost relationship that compounds over time.

June 3

Days until eTapestry access ends

When the contract ends, so does access to your historical data. Getting into Bloomerang now protects your records and gives you a clean migration window before the deadline.

Built for exactly the challenges you described.

Donor Intelligence

Find the hidden gems in your database

DonorSearch scans your existing donors for wealth capacity so you know who has the potential to become a major donor, even if they have only given small gifts so far. On fire generosity score means that donor has given $5,000 or more to another nonprofit.

Engagement Scoring

See every donor's full relationship at a glance

The engagement thermometer gives you a real-time view of how hot or cold every donor relationship is. Filter your entire database by engagement level and know exactly who needs attention before they are gone.

Journey Automations

No one falls through the cracks again

Set a trigger and Bloomerang handles the follow-up automatically. Anyone who donates under $500 enters a welcome series. North Texas Giving Day donors get a cultivation journey. Lapsed donors get a re-engagement sequence. Your major donors still get you personally.

Corporate Relationships

Track every contact at every organization

The relationships tab lets you link multiple employees to a single corporate profile. When your contact at PricewaterhouseCoopers leaves, you still know who else you know there. Staff turnover stops being a revenue risk.

Events

Turn gala attendees into long-term supporters

Sell individual tickets, tables, and sponsorship packages. Capture food preferences, dietary restrictions, and guest information. After the August gala, every attendee flows directly into the CRM and enters an automated post-event journey.

Online Giving

Donation pages that feed directly into the CRM

Express checkout via PayPal, Venmo, Apple Pay, and Google Pay reduces donation abandonment. Gift assist covers processing fees 80-85% of the time. Recurring prompts drive a 22% increase in monthly donors. Every gift logs automatically.

Penny AI

A built-in fundraising coach for the organization

Ask Penny who to target to close a gap in a campaign goal, and she will scan your data and surface the right donors with suggested messaging. Built specifically for nonprofits with fundraising consultants, not pulling random results from the internet.

Built-in Email

Replace MailChimp with something fully connected

Every email sent through Bloomerang logs automatically under the constituent timeline. No exports, no syncing, no wondering whether a donor has heard from you recently. Everything is in one place.

See what happened when they made the switch.

City of Good

10x Revenue

Grew from a small operation to a major community force with 250 active volunteers and revenue growth most organizations only dream about. Built on the same donor cultivation and automation infrastructure available to Friends of BOMLA.

Fish and Loaves

Migration Success

A faith-based organization serving food access needs that migrated away from an enterprise CRM that was too complex for their team. Sound familiar? They now run everything, donor management, communication, and events, from one platform their whole team actually uses.

Our Place NH

58% Retention

Achieved a 58% donor retention rate, well above the industry average of 43-45%, using the same journey automations and engagement tools available in every Bloomerang plan.

The Bridge

Full Visibility

Used Bloomerang to finally get a 360-degree view of their supporters, the exact problem Friends of BOMLA described. No more managing donors across disconnected tools. One record, one history, one place to act.

From eTapestry to Bloomerang before June 3.

Given your timeline, the self-import path is the right move. It is fast, there is no migration fee, and your data conversion project manager will be with you through every step.

01

Export from eTapestry

Export your active donor records as a CSV. Bloomerang provides self-import templates to populate with your constituents, gifts, notes, interactions, and custom fields.

02

Clean and map

Clean up your file and map fields to Bloomerang's structure using the provided self-import templates before uploading.

03

Import and verify

Data loads into Bloomerang. Duplicates are flagged automatically. Your team verifies records and merges where needed.

04

Go live

Donation forms live on your website. First automations configured. Gala event page set up. Ready before the August deadline.

No migration fee on the self-import path. The self-import tool is built directly into Bloomerang CRM and is self-guided on your own timeline. Free onboarding resources and Bloomerang Learning tools are available for additional support throughout the process.

What it costs to stop losing donors.

Based on under 1,000 active records migrated from eTapestry. Final pricing confirmed on Tuesday's call.

ServiceDescriptionAnnual
Giving Platform Standard

Take advantage of essential, unified tools at a right-sized price. Build stronger relationships and achieve next-level fundraising with confidence.

CRM - Up to 1,000 Records

  • Unlimited users
  • Built-in email marketing tool
  • Nightly address updates and deceased status updates (via TrueGivers)
  • Mobile app with unlimited Mobile Video Acknowledgements
  • DonorSearch ProspectView Integration (Access to the public charitable giving history and wealth data of your contacts)
  • Up to 3 active Journey Automations (Automated cultivation sequences)
  • Penny (the intelligent fundraising partner that helps fundraisers see clearly, act confidently, and grow generosity)

Fundraising

  • Donation Forms
  • Event Registration pages
  • Text-to-Donate

Support & Training

  • Unlimited chat, email, and telephone support
  • Unlimited access to live and on-demand webinars via Bloomerang Learning
  • Daily group training sessions
  • Philanthropy Institute Course
$3,452.00 Bundle Discount: -$553.00 (16%) $2,899.00
Total Recurring Fees: $2,899.00
One Time Fees & Promotions
Append Database Access to live database during the conversion process. All new data will be merged with previous data at the end of the conversion process. $500.00
Promotion 100% off Append Database -$500.00
Total One-Time Fees: $0.00
Total First Year Investment $2,899.00

Pricing in this contract is valid for 30 days. Standard two-year contract. Quarterly billing available (annual billing includes 5% discount).

If you grow past 1,000 records: You can purchase additional records in bundles of 250 for a small monthly fee rather than automatically stepping up to the next tier. Inactive records do not count toward your total, so lapsed donors can be archived to keep your count managed.

eTapestry access ends June 3.

Starting now gives you time to export, clean, and migrate your data before the deadline, and have Bloomerang ready for the August gala.

June 3
Contract Deadline