We want a specific, centralized spot where we are keeping up with our donors and can quickly see who donates, what their tendencies are, so we know exactly how to target them.
Carla Moore, Board Chair, Friends of BOMLAQuestion 1
eTapestry stopped getting used because it was too hard. Donors are managed through memory, MailChimp exports, and personal relationships. The current setup is actively losing donors.
No central CRM. Donor history lives in three different places with no single view.
Mid and low donors falling off. North Texas Giving Day donors get one interaction and disappear.
Corporate relationships at risk. Staff turnover at companies like PwC means cold relationships with no backup contact.
Events are disconnected. Gala and signing day attendees go into Google Forms and never make it into the donor record.
Question 2
There is a hard deadline and real money on the line. The window to act is now.
June 3 eTapestry deadline. Data access ends. Every day without a migration plan is a risk to years of donor history.
August gala is your biggest revenue event. You need a platform ready before ticket sales open to capture unrestricted funds.
North Texas Giving Day is coming. Without a system, another batch of one-time donors will slip through with no follow-up.
The board needs to decide. Waiting means more pressure, colder data, and less time before the next deadline.
Question 3
Free or low cost tools can store data. Bloomerang is the only platform built to grow a donor community, with the automation, AI, and retention tools a lean organization needs without burning out.
Engagement scoring tells you who is hot, warm, or cold before you pick up the phone.
Journey automations steward every mid and low donor automatically so no one falls through the cracks.
DonorSearch ProspectView surfaces hidden major gift prospects already in your database.
Penny AI tells you who to call, how much to ask, and what to say, trained on your own data.
94% renewal rate among 26,000+ nonprofits. They stay because it works.
During our conversations, you described exactly why. The system is hard to use, so it gets avoided. And when a CRM gets avoided, donors fall through the cracks.
Donor management is happening through personal relationships, MailChimp exports, and memory. There is no single place to see who a donor is, what they have given, and how engaged they are.
Your top donors get personal attention. Everyone else, including North Texas Giving Day donors and event attendees, gets nothing after that first interaction because the follow-up is entirely manual.
Staff turnover at corporate partners like PricewaterhouseCoopers means the contact you built a relationship with is gone, and there is no system tracking who else you know at that organization.
Registration happens via Google Forms. Attendees are not connected to donor records. After the gala or signing day, there is no automated path to turn an attendee into a long-term supporter.
You mentioned a free CRM option during our conversation. Before going that route, consider what eTapestry cost you, not in dollars, but in the donors you never reconnected with, the corporate relationships that went cold, and the gala attendees who never heard from you again. The tool was there. It just didn't work. A free replacement will put you in the same position in two years.
The free tool handles basic data storage. You enter donors, log some gifts, and feel like you have a system. But there are no automations, no engagement scoring, no wealth insights. Communication is still manual.
North Texas Giving Day donors from year one never got a follow-up. Corporate contacts have changed and no one updated the records. The gala generated a list of attendees that never made it into the system. Sound familiar?
The board is having the same conversation. The data is messier. The relationships are colder. And now you are looking for a new platform again, except this time the migration is harder because the free tool made a bigger mess.
eTapestry was not free either. You paid for it every year and still abandoned it because it did not give you what you needed to grow. The cost of a tool is never just the invoice. It is the donors who lapsed while you were working around a broken system, the staff hours spent on manual processes, and the revenue that never materialized because there was no infrastructure to cultivate it. Bloomerang is an investment in building that infrastructure once, correctly, so it actually gets used.
Adjust the sliders to reflect your organization's numbers. The calculator uses Bloomerang's verified customer averages to project your potential lift.
eTapestry switcher benchmark
Top 20% of customers switching from eTapestry see a 98% increase in fundraising after moving to Bloomerang.
At your current $350K baseline, that is $343,000 in additional annual fundraising. That puts you at $693,000 — well past your $500K goal.
Full adoption potential (50% lift)
$177,000
Top 20% of customers see 103% lift. We show 50% to be conservative.
At Bloomerang's average 11.14% lift, a $350K baseline means nearly $39,000 in annual revenue that better donor cultivation would have generated.
Without automated re-engagement, lapsed donors stay lapsed. Every North Texas Giving Day donor who never heard from you again is a lost relationship that compounds over time.
When the contract ends, so does access to your historical data. Getting into Bloomerang now protects your records and gives you a clean migration window before the deadline.
DonorSearch scans your existing donors for wealth capacity so you know who has the potential to become a major donor, even if they have only given small gifts so far. On fire generosity score means that donor has given $5,000 or more to another nonprofit.
The engagement thermometer gives you a real-time view of how hot or cold every donor relationship is. Filter your entire database by engagement level and know exactly who needs attention before they are gone.
Set a trigger and Bloomerang handles the follow-up automatically. Anyone who donates under $500 enters a welcome series. North Texas Giving Day donors get a cultivation journey. Lapsed donors get a re-engagement sequence. Your major donors still get you personally.
The relationships tab lets you link multiple employees to a single corporate profile. When your contact at PricewaterhouseCoopers leaves, you still know who else you know there. Staff turnover stops being a revenue risk.
Sell individual tickets, tables, and sponsorship packages. Capture food preferences, dietary restrictions, and guest information. After the August gala, every attendee flows directly into the CRM and enters an automated post-event journey.
Express checkout via PayPal, Venmo, Apple Pay, and Google Pay reduces donation abandonment. Gift assist covers processing fees 80-85% of the time. Recurring prompts drive a 22% increase in monthly donors. Every gift logs automatically.
Ask Penny who to target to close a gap in a campaign goal, and she will scan your data and surface the right donors with suggested messaging. Built specifically for nonprofits with fundraising consultants, not pulling random results from the internet.
Every email sent through Bloomerang logs automatically under the constituent timeline. No exports, no syncing, no wondering whether a donor has heard from you recently. Everything is in one place.
Grew from a small operation to a major community force with 250 active volunteers and revenue growth most organizations only dream about. Built on the same donor cultivation and automation infrastructure available to Friends of BOMLA.
Read the City of Good story →A faith-based organization serving food access needs that migrated away from an enterprise CRM that was too complex for their team. Sound familiar? They now run everything, donor management, communication, and events, from one platform their whole team actually uses.
Read the Fish and Loaves story →Achieved a 58% donor retention rate, well above the industry average of 43-45%, using the same journey automations and engagement tools available in every Bloomerang plan.
Read the Our Place NH story →Used Bloomerang to finally get a 360-degree view of their supporters, the exact problem Friends of BOMLA described. No more managing donors across disconnected tools. One record, one history, one place to act.
Read the Bridge story →There are two paths to get your data into Bloomerang. Here is how they compare.
A fast, flexible, do-it-yourself conversion
Self-guided
Import your data on your own timeline using Bloomerang's free built-in tool.
What transfers
Constituents, gifts, notes, interactions, and custom fields.
Templates provided
Populate self-import templates with your existing eTapestry data.
Support included
Free onboarding resources and Bloomerang Learning tools throughout the process.
Timeline
Your schedule. Ready well before June 3.
Bloomerang-guided, templated conversion process
Dedicated Conversion Project Manager
A CPM guides you through every step of the process.
What transfers
Core donor data, transactions, engagement, and up to 20 custom fields.
Predefined Excel templates
Keep formatting simple and consistent throughout the process.
One review and revision round
Review loaded data and submit one round of feedback before go-live.
Timeline
Approximately 5 weeks to go-live.
Best for organizations that want a fully guided process with expert oversight and more time to prepare.
Everything Friends of BOMLA needs to reach $500K and grow.
CRM — up to 1,000 records, unlimited users
Built-in email marketing tool — replaces MailChimp with full CRM sync
DonorSearch ProspectView wealth screening — find hidden major gift prospects in your existing database
Up to 3 active Journey Automations — automated cultivation sequences for every donor tier
Penny AI fundraising partner — tells you who to call, how much to ask, and what to say
Donation Forms with PayPal Giving, Venmo, Apple Pay, Google Pay, and gift assist
Event Registration pages — gala table sales, ticketing, food preferences, and guest capture
Text-to-Donate
Mobile app with unlimited video acknowledgements
Nightly address updates and deceased status alerts via TrueGivers
Unlimited chat, email, and telephone support
Unlimited access to live and on-demand webinars via Bloomerang Learning
Daily group training sessions + Philanthropy Institute Course (40 hrs toward CFRE)
Smart Start Basic Data Conversion — dedicated Conversion Project Manager, 5-week guided migration (waived)
Append Database — live database access during conversion so all new data merges seamlessly (waived)
One-Time Fees & Promotions
Total First Year Investment
$2,899
per year | due at signing
Pricing valid through May 28th, 2026. Two-year agreement, renews annually with 45-day written cancellation notice.
If you grow past 1,000 records: Purchase additional records in bundles of 250 for a small monthly fee. Inactive records do not count toward your total, so lapsed donors can be archived to keep your count managed.
Pricing valid for 30 days. Standard two-year contract.
Pricing and promotions expire May 28th. eTapestry access ends June 3rd. Acting now protects both your savings and your data.